The Intricacies of Judicial Campaigns
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The Intricacies of Judicial Campaigns

Let’s talk about the intricacies of judicial campaigns, a crucial topic in the current landscape of Florida politics.


Lawyers are stepping into the arena, filing and qualifying for judicial races across the Sunshine State.

For those of you involved, consider this:

  • What is your win number?

  • How will you differentiate your campaign strategy from the norm?


A wooden scale, gavel, and law books on top of a light brown wooden table.
Photo by Sora Shimazaki

Many judicial campaigns follow a repetitive pattern, relying on outdated methods and expecting new outcomes. It's time for a fresh approach. Understanding voter demographics and crafting targeted messages are key.


For those not directly involved in campaigns, it's essential to recognize the significance of judicial elections. Recent events, such as those in Arizona, highlight the impact judicial decisions can have on critical issues like abortion rights.


In Florida, two Supreme Court judges face retention elections, prompting reflection on their past decisions and their implications for the state's future.


To the candidates: How will you innovate and strategize for success? It's about more than just mailers and yard signs. Engage voters effectively, showcasing your values and vision for your jurisdiction.


At J&W, we're committed to elevating your campaign's effectiveness. We believe in smart strategies, efficient resource utilization, and authentic communication with voters.


In my next post, we'll explore cost-effective solutions that yield tangible results. For now, thank you for your continued support. Subscribe to The Informer and our website blog for more insights into winning campaigns and serving communities effectively.


At J & Washington, we are grateful for our clients who share our vision for impactful, forward-thinking politics. Reach out, stay engaged, and let's make a difference together. Take care.


David Washington, Host, CounterTop Politics and The David Washington Show


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