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Stay ahead of your competitors using focus groups to understand and implement strategies.
The primary purpose of our focus group research is to draw upon respondents' attitudes, feelings, beliefs, experiences, and reactions in a way that would not be feasible using other methods, for example, observation, one-to-one interviewing, or questionnaire surveys.
Our trained moderator leads a 30-90-minute discussion within a group that is designed to gather helpful information.
Our focus groups use relevant research methods that bring together 6-10 people in a room to provide feedback regarding a candidate, messaging, advertising, or the course of a campaign.
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